Consumption of Movie Experience: Cognitive and Affective Approaches

This study examines the structural relationships among film quality, value, and satisfaction on the perspective of moviegoers. The experience economy concept is employed as the theoretical framework, where moviegoers’ cognitive and affective evaluations are projected in fulfilling their perceived value. Moviegoers’ perceived movie attributes and experiences are assessed to evaluate the moviegoers’ satisfactions through functional and emotional values. In particular, this article investigates how four dimensions of experience mediate the effect of movie attributes on perceived value and satisfaction. A total of 565 samples were analyzed with structural equation modeling to investigate the relationship of ‘quality—value—satisfaction.’ The findings show that two movie attributes (core and peripheral) affect three dimensions of experience (entertainment, educational, and escapist), which in turn influence functional and emotional values, and moviegoers’ satisfaction. The results also confirm that emotional value is a more powerful predictor of moviegoers’ satisfaction than functional value.     

高职营养配餐课程网络教学平台的构建研究——以浙江商业职业技术学院旅游烹饪学院为例

随着信息技术的发展,网络教学作为一种新型的辅助教学手段是当前教学改革的研究热点,也是教育信息化、校园数字化建设的必然趋势。文章在分析营养配餐类课程开设背景的基础上,介绍了营养配餐网络教学平台的构建理念、构成及实践应用。实践证明,网络教学平台辅助课堂教学能更有效地提高教学质量。     

高职院校学生实践能力评测系统的设计与实现

以高职院校学生实践能力评测为研究对象,提出由学校、企业和社会共同构建的评测指标体系,阐述评测方法,使用数据库和面向对象开发技术,介绍系统设计和实施的主要步骤,并针对系统应用中存在的问题提出改进意见.     

黑土典型区有机质高光谱预测模型

土壤有机质(SOM)是鉴别土壤肥力的重要指标,是土壤肥力的物质基础,其含量预测模型研究对于土壤肥力评价、土壤碳库估算、土壤资源利用与保护具有重要意义。该文以黑龙江省黑土带典型区为例,采集区域土壤样本,基于有机质含量与土壤反射率的定量关系,对光谱反射率进行一阶微分和倒对数的处理,建立偏最小二乘法模型(PLSR)、一元线性回归模型和多元线性逐步回归模型。结果表明:(1)土壤有机质敏感波段位于650-750nm。(2)通过比较建模样本与检验样本的决定系数(R2)和均方根误差(RMSE)的大小,得到反射率和倒对数处理后的数据最优模型都为PLSR模型,一阶微分处理后的最优模型为多元线性逐步回归模型。(3)PLSR模型的建模效果优于回归模型,但其预测效果却并不理想。该研究将为改进土壤理化参数、遥感反演、土地质量评价等工作方法提供理论与技术支持。     

Towards Assessing the Knowledge Gap in Medical Tourism

The medical tourism industry is a fast growing global niche market that generated $20 billion in income for destinations around the world. This study suggests and tests a mechanism to assess the medical tourism providers’ perceptions about the tourists’ perceived important product attributes when selecting a medical tourism destination. The results indicate that the various medical tourism providers groups do not vary in their perceptions regarding 24 important attributes of the medical tourism product and that they all agree that tourists perceive the medical variables to be more important than the tourism related variables. Using the Korean market for data collection, the study’s additional contribution is providing insights for Korean government agencies, operators of medical tourism hospitals, policymakers, and marketers.     

理实一体模式下高效计算机基础课堂探索

本文主要阐述了笔者在教学实践中探索出来的打造理实一体模式下高效计算机基础课堂的做法.     

应用型本科国际贸易实务课程的改革与探索

应用型本科教学组织过程中要突出"应用",即在教学方案、课程设置和课堂教学方面要重视实践教学,实现理论与实践环节的交叉融合。国际贸易实务是国际经济与贸易专业的专业主干课,本身的实践性很强,在传统教学中往往将这门实践课按照理论课的模式来讲授,被理论化的实践环节很抽象不易被学生掌握和吸收,我们要从课内实践、模拟实训和校外实践三方面来强化本专业学生的实践能力,以实践实用为目的,以就业为导向来组织国际贸易实务的课程教学,提高国际经济与贸易专业毕业生的实际动手能力和就业竞争力。     

学生创新实践平台的构建与探索

近年来,高职学生的专业能力获得了很大的提高,但是高职学生的整体素质仍有不少弱点,集中表现在缺乏创新意识,以及缺乏主动学习的能力。本文构建了一个自动化专业学生创新实践平台,通过学生的培训、交流、参加技能竞赛、实验室设备维修等活动,实现学生创新能力的培养,取得了不错的成果。     

Good practices on cost – effective road infrastructure safety investments

The paper presents the findings of a research project aiming to quantify and subsequently classify several infrastructure-related road safety measures, based on the international experience attained through extensive and selected literature review and additionally on a full consultation process including questionnaire surveys addressed to experts and relevant workshops. Initially, a review of selected research reports was carried out and an exhaustive list of road safety infrastructure investments covering all types of infrastructure was compiled. Individual investments were classified according to the infrastructure investment area and the type of investment and were thereafter analysed on the basis of key safety components. These investments were subsequently ranked in relation to their safety effects and implementation costs and on the basis of this ranking, a set of five most promising investments was selected for an in-depth analysis. The results suggest that the overall cost effectiveness of a road safety infrastructure investment is not always in direct correlation with the safety effect and is recommended that cost–benefit ratios and safety effects are always examined in conjunction with each other in order to identify the optimum solution for a specific road safety problem in specific conditions and with specific objectives.     

Predictors and effects of retail brand equity – A cross-sectoral analysis

Although retailers increasingly seek to position themselves as strong, attractive, and unique brands, little is known about differences in retail branding among different retail sectors. This study analyzes the importance of perceived retail attributes for consumer-based retail brand equity (RBE), particularly the varying roles of these attributes in important retail sectors, and the effects of RBE on intentional loyalty. The authors examine empirical data on 2112 consumer evaluations of retail firms in the grocery, fashion, electronics, and DIY sectors and apply multi-group structural equation modeling. The results indicate that the importance of retail attributes for RBE varies among the different sectors, but a strong and stable link between RBE and consumers' intentional loyalty is evident across retail sectors. The sector-specific and cross-sectoral observations in this study provide managers with specific knowledge on the main levers of RBE in different retail contexts.